Today, for "how much does Botox cost in Murphy", Google's AI Overview says Botox runs $11–$14 per unit ($150–$400 a targeted area) and pulls from 9 sites — leading with:
Glowy Med Spa is cited today — on a thin margin. The job is to make it durable and expand it across every treatment and every AI engine.
And that patient is worth more. People who arrive from an AI recommendation convert up to ~4.4× more often than a regular search click (Semrush, 2025) — the AI already did the comparison for them, so they show up closer to booking.
Run the search yourself → It's live — you'll see what your patients see.
Same story in ChatGPT and Perplexity — and the Gemini AI now powering Siri on every iPhone.
This structured data helps AI understand who you are — a useful foundation, but not what wins the citation. The bigger lever is the dedicated cost page + corroboration the clinics above have (and that we build for you). Paste this into your site's <head> as a starting point:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "Glowy Med Spa",
"address": {
"@type": "PostalAddress",
"addressLocality": "Murphy",
"addressRegion": "TX"
},
"priceRange": "$$"
}
</script>
You have no LocalBusiness or MedicalBusiness schema and no readable pricing, and your FAQs sit on a separate linked page instead of being marked up as FAQPage data, so AI answers about Botox in Murphy can't surface your clinic.
None of that means your clinic is weak — it means the machine-readable layer AI engines depend on isn't there yet. That's the most fixable problem in marketing right now, and almost no one in Murphy has claimed it.
How we keep it honest: every word we publish is grounded only in facts you verify — your real services, prices, credentials. A verification step rejects anything unsupported before it ships. No invented claims, ever.
Fix exactly what this audit found: we get Glowy Med Spa named by AI for your top treatment in Murphy, with a page built the way AI actually reads — a one-time $497 AI Visibility Sprint. We work with only one clinic per Murphy, so the first to claim it locks out the rest, including whoever else got this audit.
The math is simple: a new patient is worth around $500 on the first visit and most come back — so this pays for itself with about one new patient.
And it compounds: every month Glowy Med Spa stays out of the answer, the clinic the AI does name in Murphy gets harder to unseat.
$497 one-time. ✓ Your page live & the off-page setup done in 10 business days, or your $497 back.
Start your $497 Sprint →No call, no contract — start it if it’s right for Glowy Med Spa, or just keep this report. Your call.
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