Pick an Answer Engine Optimization provider by five criteria: a specialist in aesthetics (not a generalist bolting 'GEO' onto an SEO retainer), real before-and-after AI-citation proof for actual clinics, transparent pricing, one-clinic-per-city exclusivity, and honesty about what AI visibility can and can't promise. Be especially wary of guaranteed-results claims.
Start with proof, not promises. Generalist agencies increasingly list 'GEO/AEO included' as a vague line item with no AI case studies. A real specialist will show you named, reproducible examples — a clinic that went from absent to named in the AI answer, with a live search you can re-run yourself. Ask to see one before you sign anything.
Understand the pricing category. Standalone AI-visibility programs generally run a few thousand dollars a month; if someone offers 'AEO' for a couple hundred dollars as an add-on to an SEO package, it's usually a thin checklist, not real work. Know whether you're buying a one-time foundation plus a monthly program, or a pure retainer — and what each actually delivers.
Be wary of guarantees. No honest provider controls what AI assistants say — those answers shift constantly — so a 'recommended by AI in 30 days or your money back' promise is a sales device, not a reflection of how AI works. Look instead for risk-reversal about the work: month-to-month, no long contract, and billing tied to deliverables you can verify.
Insist on exclusivity and an operator. Because AI tends to name one clinic per city, a provider who also works with your direct competitor is a conflict of interest — ask for one-clinic-per-city. And confirm they actually do the work for you (an operator) rather than handing you a dashboard and wishing you luck.
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