Research library
We study how ChatGPT and Google's AI pick which local businesses to recommend, and publish what we find. Our earlier studies focused on med spas; the newest covers 12 industries.
12 industries, 8 cities, 96 searches: 40% of top-rated local businesses weren't named by ChatGPT or Google's AI. Plumbers, roofers, dentists, lawyers and more.
Our keystone study: which clinics Google's AI names for Botox across all 31 DFW cities, with an open dataset. One clinic is named in 20 of 31 cities.
Original data: ChatGPT names a far wider, largely different set of clinics than Google's AI Overview — the two barely overlap.
The captured per-unit Botox price range for each of 31 DFW cities, from live AI answers.
The numbers behind the shift to AI answers — adoption, zero-click growth, and what it means for aesthetic clinics.
An honest breakdown of what Answer Engine Optimization costs — DIY vs. agency vs. specialist — and what you're actually paying for.
Answer Engine Optimization vs. Generative Engine Optimization — the terms, the overlap, and which matters for a local clinic.
Plain-English definitions of the AI-search terms every med-spa owner keeps hearing — answer engine, AI Overview, GEO, and more.
Estimate a Botox treatment cost by area and units, using real DFW market ranges.
Any industry, any city. See who AI names instead of you, in about a minute.