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How Much Is 1 Unit of Botox?
Published by Renownly · Prices from Google AI Overview answers captured November 2026
One unit of Botox costs about $10 to $15 in Dallas–Fort Worth. Across 31 DFW cities, Google’s AI Overview answers ranged from $8 to $20 per unit in November 2026. The FDA label dose for frown lines alone is 20 units, so a visit costs many times the unit price.
What that buys you, by dose
The doses below come from the Botox Cosmetic FDA label, multiplied by the typical DFW rate. To add up other areas, use the Botox cost calculator.
| Units | Treatment | At $10 to $15 a unit |
|---|---|---|
| 1 unit | One unit, for comparing quotes | $10 to $15 |
| 20 units | Frown lines | $200 to $300 |
| 24 units | Crow’s feet, both sides | $240 to $360 |
| 40 units | Forehead and frown lines | $400 to $600 |
| 44 units | Crow’s feet and frown lines | $440 to $660 |
| 64 units | Forehead, frown lines and crow’s feet | $640 to $960 |
Your injector decides your dose and may use more or fewer units than these. The totals here are estimates for the product, and don’t include any consultation fee a clinic may charge.
What a unit of Botox is
A unit measures biological activity. It isn’t a measure of weight or volume. The label has injectors mix the product to 4 units per 0.1 mL, and it comes in single-dose vials of 50 or 100 units.
The label also says Botox Cosmetic units can’t be compared to or converted into units of any other botulinum toxin. A unit price only tells you something when you compare the same product. See Botox vs Dysport cost per unit for how that plays out.
Price per unit by city
These are the per-unit ranges in the Google AI Overview answer for each city. Follow a city for its per-area costs.
| City | Per unit |
|---|---|
| Arlington, TX | $9–$14 |
| Colleyville, TX | $9–$15 |
| Dallas, TX | $10–$16 |
| Flower Mound, TX | $12–$15 |
| Fort Worth, TX | $10–$17 |
| Frisco, TX | $10–$15 |
| Irving, TX | $10–$16 |
| Lewisville, TX | $11.89–$13.50 |
| Little Elm, TX | $10–$20 |
| McKinney, TX | $11–$16 |
| Plano, TX | $10–$15 |
| Prosper, TX | $10–$13 |
| Southlake, TX | $10–$16 |
We only track Dallas–Fort Worth, so treat other metro areas as unknown from this data. The full list covers all 31 cities.
Why two clinics quote different unit prices
The answers we captured mention membership rates and new-patient specials alongside walk-in prices, so the same city can show several numbers. A very low quote can also be for a different product: one answer listed Botox at $10 a unit next to Dysport at $4. Before you compare, ask three things:
- Which product is this price for?
- Is it the regular rate, or a membership or first-visit rate?
- How many units do you expect to use, and what is the total?
Common questions
How much is 1 unit of Botox?
About $10 to $15 in Dallas–Fort Worth. Across the 31 cities we track, Google's AI Overview answers ranged from $8 to $20 per unit in November 2026.
How much do 20 units of Botox cost?
About $200 to $300 at the typical Dallas–Fort Worth rate. Twenty units is the dose on the FDA label for frown lines.
How much do 40 units of Botox cost?
About $400 to $600 at the typical Dallas–Fort Worth rate. Forty units is the label dose for forehead lines and frown lines treated together.
Does a lower per-unit price mean the same amount of product?
Only if the product is the same. A unit of Botox can't be compared to or converted into a unit of another botulinum toxin, according to the Botox Cosmetic label. Ask which product a quote is for.
Do all clinics charge per unit?
No. Some quote per area or per session. Ask for the unit count as well, so you can divide the total and compare it with a per-unit quote.
Run a clinic? See if AI names you
Renownly works with local businesses on getting named in ChatGPT and Google’s AI. When patients ask what Botox costs in your city, those engines name a few clinics. See whether yours is one of them.
Related
Sources
- Botox Cosmetic prescribing information, AbbVie, revised October 2024
How this was put together: per-unit prices are what Google’s AI Overview answered for “how much does botox cost in [city] texas” across Dallas–Fort Worth cities, captured November 2026, one fetch per city. An AI answer is a summary and not a price list, and it can change within hours. Totals multiply units by that rate and are estimates, not quotes. Confirm pricing with the clinic.
Not medical advice. This page is general information about prices. Renownly is a marketing company, not a medical practice, and no clinician reviewed it. Ask a licensed provider whether a treatment and dose are right for you. The Botox Cosmetic FDA label covers frown lines (20 units), crow’s feet (24 units), forehead lines (20 units, treated with frown lines) and platysma bands, and carries a boxed warning. Other areas, such as a lip flip or masseter slimming, are off-label.