Original research · 2026-06-28
We asked Google’s AI what Botox costs in 31 Dallas–Fort Worth cities and recorded every clinic it named. The result: the AI names specific clinics in 31 of 31 cities, one clinic (Injectco) appears in 20 of them, and per-unit prices range $9–$20.
This is first-party data — each figure is what Google’s AI Overview actually returned, transcribed by hand, not modeled or estimated. Patients increasingly ask an assistant before they book; this is what the assistant is telling them across the metro.
When we asked Google's AI "how much does Botox cost in <city>" across all 31 DFW cities, the answer named specific clinics in 31 of them — but the winners are a tiny club. Only 8 clinics are named in more than one city; Injectco alone appears in 20 (65% of the metro), and the top three together cover 24. Every other clinic the AI mentions shows up in a single city and is absent everywhere else. The visibility is concentrated — and winnable, precisely because so few clinics have claimed it.
We found 18+ clinics that rank at the top of the Google Maps "3-pack" for Botox — established names with strong reviews — that the AI answer does not name at all. Being the #1 map result does not carry over to being the AI's recommendation; they are two different surfaces won in two different ways. A clinic can dominate the map and still be invisible the moment a patient asks an assistant.
When we re-captured the same queries weeks apart, some cities' prices and named clinics shifted while others held steady. The AI answer is not a fixed listing you earn once — it is regenerated, and a clinic present one week can be absent the next. That instability is exactly why staying in the answer is ongoing work, not a one-time fix.
Ranked by how many of the 31 cities name them.
| # | Clinic | Cities |
|---|---|---|
| 1 | Injectco | 20 |
| 2 | Viva Day Spa + Med Spa | 8 |
| 3 | Rejuve Med Spa | 4 |
| 4 | EverCutz | 2 |
| 5 | Kureshi Medspa | 2 |
| 6 | Novuskin Med Spa | 2 |
| 7 | OrangeTwist | 2 |
| 8 | ROOT Med Spa | 2 |
Full standings: the DFW AI Visibility Index →
| City | Per unit |
|---|---|
| Addison, TX | $12–$16 |
| Allen, TX | $9–$15 |
| Arlington, TX | $10–$16 |
| Bedford, TX | $12–$15 |
| Carrollton, TX | $10–$16 |
| Colleyville, TX | $10–$15 |
| Coppell, TX | $11–$15 |
| Dallas, TX | $10–$18 |
| Denton, TX | $10–$16 |
| Flower Mound, TX | $11–$15 |
| Fort Worth, TX | $10–$15 |
| Frisco, TX | $10–$16 |
| Garland, TX | $9–$15 |
| Grapevine, TX | $11–$15 |
| Highland Village, TX | $11–$16 |
| Hurst, TX | $11–$15 |
| Irving, TX | $10–$18 |
| Keller, TX | $11–$15 |
| Lewisville, TX | $11–$15 |
| Little Elm, TX | $10–$20 |
| Mansfield, TX | $11–$15 |
| McKinney, TX | $10–$15 |
| Murphy, TX | $11–$14 |
| North Richland Hills, TX | $10–$15 |
| Plano, TX | $9–$16 |
| Prosper, TX | $10–$16 |
| Richardson, TX | $10–$16 |
| Rockwall, TX | $10–$15 |
| Sachse, TX | $10–$15 |
| Southlake, TX | $12–$16 |
| Wylie, TX | $11–$13 |
Click any city to see the full answer and which clinics the AI names there.
For each of the 31cities we searched Google for “how much does Botox cost in <city>, TX” (logged out, to match a prospective patient’s view) and transcribed the AI Overview verbatim: the per-unit price range it stated and every clinic it named, with the price attributed to each where given. Captures were taken in 2026-06-28. AI Overviews are personalized and regenerate over time, so a given result may differ when you run it; that variability is itself one of the findings. We publish no figure we did not observe directly.
Cite this report
Renownly (2026). The DFW Botox AI Answer Report 2026. https://renownly.org/resources/dfw-botox-ai-answer-report-2026
Download the dataset (CSV) → — all 31 cities, prices, and clinics named. Free to use with attribution.
For each of the 31 Dallas–Fort Worth cities we searched Google for "how much does Botox cost in <city>, TX" (logged out, to match a prospective patient's view) and transcribed the AI Overview verbatim — the per-unit price range and every clinic it named. Captured 2026-06-28. We publish only what we observed directly.
Injectco. It is named in 20 of the 31 cities we checked (65%) — by far the most concentrated presence. Only 8 clinics are named in more than one city at all.
Not necessarily. We found 18+ clinics that rank #1 in the Google Maps "3-pack" for Botox but are absent from the AI answer entirely. Map rank and AI citation are two different surfaces, won in two different ways.
Across the metro, Google's AI quotes Botox at $9–$20 per unit depending on the city. See the per-city table above for each city's figure.
It drifts. When we re-captured the same queries weeks apart, some cities' prices and named clinics shifted while others held steady — the answer is regenerated over time, not a fixed listing you earn once.
Run a free 30-second check: see what Google’s AI says for your city and whether it names you.