Answers · Updated
Find the source and fix it there. ChatGPT repeats what it reads on the web, so wrong hours, an old address or a service you don't offer usually trace back to your own site, an outdated directory listing or an old article. Ask ChatGPT where it got the detail, correct each source, then ask again in a few days.
There's no correction form for businesses. OpenAI lets users rate a response, but that doesn't edit what ChatGPT will say about you next time. The fix is upstream: change the pages it reads.
Start by asking ChatGPT, with search on, the question that produced the wrong answer, then ask "where did you find that?" The linked sources usually show the culprit: a directory still listing a location you closed, a review site with old hours, a page on your own site you forgot about, or a news story about a business with a similar name.
Fix the sources in order of how much they're trusted. Your own website comes first, since it's the one place you fully control. Then your Google Business Profile and Bing Places listing, then the directories that matter for your industry (Yelp, BBB, Avvo for lawyers, Healthgrades for doctors, and the city "best of" lists that show up in the answers). Make the name, address, phone, hours and services identical everywhere.
Answers change as the sources change, but not instantly: search engines have to recrawl the pages first. Re-check the same question after a few days and again after a few weeks. If a similar-named business is the problem, a clear page on your site stating your full name, city and services helps the AI tell the two apart.
See where your business stands
Find out whether ChatGPT and Google's AI name your business for your main service in your city. We work with one business per category in each city.
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